When the Etsy platform first launched in 2005, its search parameters were very basic. Items were listed in search based on category and date first listed. In the decade and a half since the platform launched, it has grown from a small platform for a handful of artisans to sell their wares to a publicly-traded company offering thousands of items for sale every day. Therefore Etsy’s search algorithms have become more and more technical. In fact, in 2016, the company even acquired an artificial intelligence startup, Blackbird Technologies to help them make product search more efficient.While most ‘search engines’ the Etsy search algorithm is shrouded in a little mystery sometimes the company is more forthcoming about just what factors matter most for Etsy search. In fact, they publish a set of guidelines that outline those factors here, making Etsy SEO a little less challenging ‘to get right’ – in some ways – than standard search engine based SEO.
Etsy SEO, contrary to what some people mistakenly believe is NOT the same as SEO for search engines like Google or Bing. It is a set of procedures designed to raise your visibility in an Etsy search, but the algorithms Etsy uses to formulate its search results are very different from those used by other search engines.For example, Google’s algorithm is a very complex one and favours informative content like articles, blog posts, or informative videos over product listings. The internal Etsy search engine, on the other hand, is focused on finding products that match the user’s search as accurately as possible.